
McDonald’s Hong Kong has picked The Sandbox to provide its first Web3 experience, McNuggets Land, a digital world dedicated to celebrating Rooster McNuggets’ 40th anniversary.
The experience takes customers to a digital store with a hidden manufacturing facility and a tour throughout the history of the chicken snack, permitting avid gamers to play and total quests to earn rewards, equivalent to The Sandbox (SAND) utility token, which is former to purchase digital items and customize avatars on the platform.